Home Design. Reimagined.

Groms is a digital home furnishing business founded in New York City. As frequent movers, we experienced how difficult it is to create a space with a high end, personal look. We realized that decorating a home is time-consuming and overwhelming experience, often ending up with compromises or returns. We started Groms to change that. Our goal is to make it easier for you to create the home you love and are proud of for years to come.

We spent over 2 years to find the best manufacturers and designers to ensure our product design and quality are meeting the highest expectations. Our products are created by leading designers from around the world and are manufactured in the US, Brazil and Asia. We are on a constant quest to refresh our collections.

To simplify your product search, we have tailored three distinct lifestyle collections with turn-key appeal. The products in these collections have aesthetic cohesiveness and are created by some of the leading artisans and manufacturers around the world.

  • Uptown: Formal living with a modern touch. Our most exclusive collection with timeless aesthetics. This collection is influenced by classical architecture and modern interior design, focusing on symmetry, sophistication and skilled craftsmanship. Our Uptown collection contains most of our unique, made-to-order products as well as our Iconic pieces, which are our top-of-the-line luxury furniture. The products in this collection are highly-tailored, made using refined materials and high-quality finishes. If you are drawn to sleek and formal design, Uptown is the collection for you.
  • Downtown: Urban living with mid-century influence. Downtown is our most popular collection with warm contrasting materials, strong geometric forms and a vivid color palette. This collection is influenced by urban architecture and mid-century modern interior design. Artistic and industrial accents are scattered throughout this collection to add character and charm to your interior. If you are drawn to timeless eclectic design and moody interiors, Downtown is the collection for you.
  • Hamptons: Casual living with coastal inspiration. Hamptons is our high-end collection with a light color palette, luxurious upholstery and an emphasis on natural materials. This collection is influenced by coastal architecture and includes an abundance of natural materials, like wood and stone combined with other organic textures to bring the outside in. The Hamptons collection contains most of our made-to-order upholstered seating as well as exclusive, one-of-a-kind natural pieces to create inviting interiors that embrace relaxation and comfort. If you are drawn to casual luxury and light and airy interiors, Hamptons is the collection for you.

We have classified a select few of our products across our three collections as Iconic. Products with the Iconic label are our top-of-the-line luxury furniture pieces. These products are meant to be conversation pieces in your home by presenting exceptional, eye-catching designs using exclusive materials.

Groms is a digital brand. We believe that the most effective and fun way to decorate your home is to shop from home, rather than running around showrooms and shops. We are offering the following features to make your shopping experience better:

  • Products that pass our high standards of quality and design.
  • Virtual Gallery. See products in our virtual showrooms. Easily create your own rooms in the Virtual Gallery 2.0 coming soon.
  • Product comfort ratings. We have personally tested our seating products to provide a relative comfort level from soft to firm.
  • Product use ratings. We are providing a recommendation for use of our products from high everyday use to fine furniture based on the materials and construction of our products.
  • Swatches. We can provide swatches for most of our products to complement our product images.
  • 30-day Satisfaction Guarantee. Try the product in your home risk free without any shipping costs.

It’s all about helping you find the perfect products. Our Product Advisors, are dedicated to answering any questions you may have about specific products or designs. They are your personal concierges who will ensure you have the best possible experience from discovery through delivery.

We are passionate about helping you find your style and create the home you love.

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